If you have used the site in the past few weeks, you may have noticed very few updates or new pages. This is not because we decided to take a holiday as the cycling season began. There have been many new updates and they are all ready to show you. But not on the website you can currently see.

Over the last few months, we have been balancing many of the challenges that any small independent business will recognise. The launch of the National Gravel Routes, YouTube production, ongoing website updates, and hundreds of emails each month from cyclists around the world have all demanded time and attention. But beyond all of that, behind the scenes, Cycle Norway has been going through the biggest rebuild since the website first launched.

This is not simply a redesign or a cosmetic refresh. In fact, many people may not notice a huge difference at first glance when the new site goes live. That is intentional. The most important changes are happening underneath the surface. The old platform did its job well. It helped grow Cycle Norway from a small personal project into one of the largest independent cycle tourism resources focused entirely on Norway. But over time, it has become increasingly harder to maintain and manage with a huge increase in visitor numbers and page uploads.

At certain points it felt less like expanding a platform and more like renovating an old wooden cabin while still living inside it. Earlier this year, I made the decision to rebuild the backend infrastructure properly. It was not a small decision and it came with significant financial risk. I applied for government scale-up funding aimed at growing Norwegian businesses like Cycle Norway, but after being rejected I had to find other ways to move the project forward. In the end, I sourced the capital privately, which has left Cycle Norway financially stretched in the short term. However, with continued growth across both the platform and the wider cycle tourism industry, I hope it is an investment that will pay off over the long term.

The rebuild is designed around stability, speed, scalability, and making the route experience far better over time. The goal is not to reinvent the website overnight, but to create a stronger foundation that can continue evolving over the next decade. One of the biggest improvements will be the route pages themselves. Over time they will become more detailed planning resources with improved POIs, warnings, transport information, accommodation suggestions, and practical route advice gathered from years of riding and feedback from cyclists using the platform.

The new website also lays the foundation for the National Gravel Routes project, which has quietly become one of the largest undertakings I have ever worked on. These routes are not built around racing or ultra-distance culture, but around exploration, remote landscapes, and discovering quieter parts of Norway that most tourists never see. The pages are now fully built and ready to show you when the new site launches.

At the same time, I want to be realistic about this transition. Whenever you rebuild a large website, things break. Some pages may temporarily disappear, some members may get accidentally deleted, some pictures and text may not load correctly, and there will almost certainly be bugs I have not yet discovered. That is simply the reality of rebuilding a complex platform while continuing to operate it at the same time. We also working on getting the community forum and platform to operate with the new site.

If you find your membership has stopped working on the new site, just email us at en**@*********ay.com and we will fix it a.s.a.p.

The new site is expected to be fully operational by early June 2026 (I hope)! The final checks and tweaks are currently underway. But don’t expect dramatic visual changes on the front end straight away. That has never been the main goal of this rebuild. Instead, expect a faster, more stable, and more scalable platform underneath. From there, we will gradually continue improving and refining different parts of the website over time.

Finally, thank you to everyone who has supported Cycle Norway over the years. Memberships, route feedback, accommodation bookings, YouTube views, messages, and simple words of encouragement have all helped make this rebuild possible. There is still an enormous amount of work ahead after the launch, but for the first time in a long time it feels like the structure underneath the project is finally beginning to match the scale of the vision behind it. I will let you know when the new site is live, but I hope you will notice for yourself how it operates and performs.